Summary

This video teaches viewers how to set up automated abandoned checkout emails for customers. Abandoned checkout refers to customers who add items to their cart but do not complete the purchase. The video provides step-by-step instructions on how to enable automated emails through Shopify.

Highlights

🛒 Abandoned checkout refers to customers who add items to their cart but do not complete the purchase.

📧 Shopify provides pre-made templates for automated emails to encourage customers to complete their purchase.

🚀 Automated emails can be set up through the marketing section of the Shopify homepage.

✉️ The email templates can be edited to make them more enticing and to create a sense of urgency.

💲 Shopify’s automated emails aim to increase sales and revenue for the store.

👋 Additional automations, such as upselling and restock notifications, can also be set up.

⏰ Automated emails are free, require minimal effort, and can significantly impact sales.